Focus on inflow AND conversion
The website is often the beating heart of the digital marketing strategy of an organizationIt acts as a multi-functional platform that supports and enhances various marketing activities — from lead generation to brand positioning.
But marketing alone is not enough.
Real impact only starts when visitors convert.
That is why we help you not only to be found, but also to convince and activate.
Marketing services from Studio Mikado
Optimize your marketing and increase your intake
Starting a successful marketing approach or optimizing your existing approach? You are not alone.
We get you started. We make your work easier. We help you make targeted adjustments. And we show you how you can do it yourself.
Isn't it beautiful?
Be found better via search engines
We investigate which keywords your customers use and optimize them. We analyze how you stand compared to your competitors. We look at search intent and trends. We monitor and adjust.
Setting up campaigns
On the one hand, realize organic growth via your website and own channels. Suitable solutions to also set up and manage paid campaigns where necessary.
Coaching and training
Helping the people in your organization to work independently on marketing and communication.
Targeted adjustments based on figures
Measure to know. Create correct reports. Simple dashboards to maintain an overview. Use figures to make strategic decisions. For this we use numerous programs such as Google Analytics, Rank Math, Google Ads, Google Trends,..
Audit current efforts
How well does your website reach its potential? How do we score on SEO/SEA? How do we score on user experience of our visitors? What about the numbers in analytics?
Communication strategy
Together with your people, we set out the lines for the coming years. How do we translate the objectives of your organization into a concrete communication strategy?
Conversion optimizations
Step by step to success conversion
Only when visitors also convert to customers, members or leads, your website really delivers results. That's what we're going for with our conversion-oriented approach.
We work step by step and long term thinking, with small iterations that quickly have an effect.
We to measure not only to know, but especially to be able to make adjustments.
Make often simple best practices already a big difference. A short audit is enough to clearly map these opportunities and take targeted action.
In control, adjust quickly!
Your website as the marketing engine of your business
Thanks to WordPress you have full control over your own website. This powerful platform offers you the freedom to create content that perfectly matches the wishes and needs of your visitors.
A well-thought-out and executed marketing approach ensures that your content is not only valuable, but also seen by the right people at the right time. Create your own blog articles in the handy building block format, optimize and adjust your keywords with Rank Math,..
With WordPress as a foundation and a strong marketing vision, you will stand strong in the digital world!
Search Engine Optimization (SEO)
Appear at the top of search results: we make this goal a clear and strategic process, starting with an analysis of search terms and competitors. Then we optimize your web pages, both technically and content-wise. The end result is an organic flow of relevant visitors, leads and customers.
We distinguish technical and in-content SEO, with additional plugins for WordPress and extensions for Magento.
AI Optimization (GEO)
Traditional search engine optimization (SEO) focuses on improving rankings in search results pages. AI optimization or Generative Engine Optimization (GEO) focuses on ensuring that our content is recognized and used by the major Large Language Models (LLMs) when generating answers to user questions.
There is a overlap between SEO and GEO techniques. For example, author data with links to professional profiles (LinkedIn, publications) or references to authoritative external sources (government statistics, institutes, etc.)
Also for web shops?
A webshop also belongs on a marketplace
Today, a webshop should also be present on marketplaces. Increasingly fewer people start their search on Google — they search directly on platforms such as Bol.com, Amazon or niche marketplaces. They often decide to buy it right away, from there they might visit your website again to find a better deal or more information.
The connection with marketplaces is therefore crucial: it strengthens your inflow and increases your sales.
What we still offer
Website advice and strategy
With our small but highly experienced team, we can proudly claim that we master the many facets needed to develop a successful online project.
Attractive prices
We are happy to give starting entrepreneurs or non-profits from Belgium a boost with our attractive prices.
Audit and step-by-step plan
What potential are you missing? What are the quick wins and long term solutions to attract more customers?
Request a free audit and discover
where you can quickly make a difference.