Optimize your marketing and communication

At Studio Mikado we understand that successful marketing and communication are crucial to achieving your business goals. But what if you are wondering how well your current efforts are really working? How can the marketing efforts around your website and online really pay off? We are happy to help you get started.

Your website as a marketing machine

The website is often the beating heart of an organization's digital marketing strategy. It functions as a multi-functional platform that supports and strengthens various marketing activities. Optimizing and keeping the website up-to-date is therefore crucial to the success of many modern companies.

Business card: For many customers, the website is the first point of contact with a company. A professionally designed website immediately gives a good first impression and can strengthen a company's image.
Information source: Customers often search for information about products, services, prices, opening hours and contact details. A website meets this need.

Lead generation: Potential customers can leave their details via the website, for example for a newsletter, a webinar or a free trial product. These leads can then be followed up.

Sales channel: For e-commerce companies in particular, the website is the primary sales channel. But other companies can also sell products or services, request quotes or have bookings made via their website.

Customer Service: Customers can contact customer service via the website, often via chat functions and contact forms. Or schedule an appointment.
And much more.

So it is very important to optimize your marketing efforts. We are happy to help you get started.

Challenges and questions in marketing

What questions do our customers ask?

Maximum Visibility

“How can we provide a seamless experience for our visitors so that they will want to return?”

“We want to expand our customer base. But how can we effectively acquire new customers?”

“Content is king, we know that. But how do we create content that really resonates with the needs and questions of our potential customers?”

Manageable for our team

“Our team is limited and we do not have enough marketing expertise in-house. Can you help us in this journey?”

“We want to optimize our marketing efforts. How do we organize this so that it is manageable and effective for our current team?”

Marketing optimization for channels

“Our website traffic could be better. What are the strategies to attract more visitors?”

How can we also promote our sales channels more through good marketing?

“Our website traffic could be better. What are the strategies to attract more visitors?”

Do you recognize yourself in these questions? Then definitely read on.

Marketing optimizations

Step by step to successful conversion

You want to convert visitors better and more targeted and thus take action at the right time.

If they are not interested, then we will not make any efforts. It becomes interesting from the exploratory stage. They are not yet aware of what you can do for them and you adjust your plans accordingly. You can assume that every new visitor does not know anything yet. Many people come into contact with your brand for the first time via Google.

If they are interested, you have made them aware of your assets. They may already be open to taking action.

Marketing optimizations for your website

Your website as the central point in your market approach

Thanks to WordPress you have full control over your own website. This powerful platform offers you the freedom to create content that perfectly matches the wishes and needs of your visitors.

A well-thought-out and executed marketing approach ensures that your content is not only valuable, but also seen by the right people at the right time. Create your own blog articles in the handy building block format, optimize and adjust your keywords with Rank Math,..

With WordPress as a foundation and a strong marketing vision, you will stand strong in the digital world!

Marketing optimizations for online sales

Higher online sales thanks to a good approach

E-commerce is about more than just offering products online; it is about effectively reaching and convincing your target audience. To optimize sales, a targeted marketing approach is essential.

By using search engine optimization (SEO) you ensure that your webshop is better found in Google. Important here is the use of relevant keywords, quality content and a technically optimized website. Advertising via platforms such as Google Ads or social media can bring your products to the attention of a specific target group. Also optimize your multichannel sales. This way you ensure an exponential increase in your reach.

Marketing services from Studio Mikado

Optimize your efforts with Studio Mikado

Starting a successful marketing approach or optimizing your existing approach? You are not alone.
We get you started. We make your work easier. We help you make targeted adjustments. And we show you how you can do it yourself.

Isn't it beautiful?

Audit current efforts

How well does your website reach its potential? How do we score on SEO/SEA? How do we score on user experience of our visitors? What about the numbers in analytics?

Targeted adjustments based on figures

Measure to know. Create correct reports. Simple dashboards to maintain an overview. Use figures to make strategic decisions. For this we use numerous programs such as Google Analytics, Rank Math, Google Ads, Google Trends,..

Communication strategy

Together with your people, we set out the lines for the coming years. How do we translate the objectives of your organization into a concrete communication strategy?

Be found better via search engines

We investigate which keywords your customers use and optimize them. We analyze how you stand compared to your competitors. We look at search intent and trends. We monitor and adjust.

Content creation

Writing blog articles, email marketing, setting up social media posts,.. Crucial to be found by your potential customers.

Setting up campaigns

On the one hand, realize organic growth via your website and own channels. Suitable solutions to also set up and manage paid campaigns where necessary.

Coaching and training

Helping the people in your organization to work independently on marketing and communication.

Ready to optimize your marketing efforts?

Contact us today for a no-obligation consultation to discover how we can help you increase your organization's reach and realize more sales.

Why also Studio-Mikado?

What we still offer

Advice and strategy

With our small but highly experienced team, we can proudly claim that we master the many facets needed to develop a successful online project.

Attractive prices

We are happy to give starting entrepreneurs or non-profits from Belgium a boost with our attractive prices.

Audit

How is your current website performing? What potential are you missing out on? What are the quick-wins and long-term solutions to attract more customers?