{"id":4878,"date":"2024-03-28T16:10:41","date_gmt":"2024-03-28T16:10:41","guid":{"rendered":"https:\/\/www.studio-mikado.be\/?post_type=cases&#038;p=4878"},"modified":"2025-09-11T05:52:29","modified_gmt":"2025-09-11T05:52:29","slug":"sea-shop-2","status":"publish","type":"cases","link":"https:\/\/www.studio-mikado.be\/en\/cases\/7-uitdagingen-online-boom-plant-verkoop-arborix\/","title":{"rendered":"7 Challenges in Online Sales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4878\" class=\"elementor elementor-4878\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dd815 e-flex e-con-boxed e-con e-parent\" data-id=\"d2dd815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c610ed3 e-con-full e-flex e-con e-child\" data-id=\"c610ed3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422720a elementor-widget elementor-widget-heading\" data-id=\"422720a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consolidating growth in online sales at Arborix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77a624 elementor-widget elementor-widget-text-editor\" data-id=\"a77a624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this story we share the <strong>biggest challenges in online sales and how we successfully tackled them together with Arborix<\/strong>. From increasing online visibility to improving customer engagement.<\/p><p>Discover how we purposefully overcame every obstacle with the right innovation. Which allowed Arborix to not only grow their business, but also strengthen their customer base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a711121 elementor-widget elementor-widget-heading\" data-id=\"a711121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">Challenges in online sales<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447a893 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"447a893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#flexibele-webshop-groeien\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Choosing the right platform<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#online-vindbaarheid-verhogen\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increase online visibility - SEO<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#continu\u00efteit-klantenrelaties-automatisaties\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatic workflow to European marketplaces<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#gebruikerservaring-online-verkoop\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimal user experience for (new) customers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#visuele-identiteit\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creating a strong brand and visual identity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#consistente-productdata-centraal-beheerd-online-verkoop\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Consistent product data centrally managed<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#personeel-meekrijgen-digitaal-ecosysteem\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Familiarizing staff with a new digital ecosystem<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf9f7fe e-flex e-con-boxed e-con e-parent\" data-id=\"bf9f7fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62192d2 e-con-full e-flex e-con e-child\" data-id=\"62192d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-113d359 elementor-widget elementor-widget-heading\" data-id=\"113d359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">About the customer<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8766a9e elementor-widget elementor-widget-heading\" data-id=\"8766a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arborix makes gardening easy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa441c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa441c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.arborix.be\/nl\/?_gl=1*1dz1e8m*_up*MQ..&amp;gclid=CjwKCAjwh4-wBhB3EiwAeJsppLyykxuv5Zp9nyVxXf94ftzg4LZnQHl6lbPYmhSnI8rfIF0Hxe8FpxoCzHoQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Arborix<\/a>, a leading company in the plant and tree sector, offers a complete range of plants via their website, from classic species to the rarest specimens.<\/p><p><span style=\"font-weight: 400;\">Arborix aims to offer its customers a seamless user experience, ensuring continuity of customer relationships, and efficiently introducing new customers to its webshop and products. <\/span><\/p><p><span style=\"font-weight: 400;\">Choosing and implementing the right digital infrastructure was therefore necessary to continue to meet the high demands in the future.<\/span><\/p><p><span style=\"font-weight: 400;\">We worked in a phased plan to address Arborix&#039;s challenges in a structured manner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fe15b elementor-widget elementor-widget-menu-anchor\" data-id=\"b1fe15b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"flexibele-webshop-groeien\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f41429b e-con-full e-flex e-con e-child\" data-id=\"f41429b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff3a9a elementor-widget elementor-widget-image\" data-id=\"8ff3a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"101\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/download.png?fit=300%2C101&amp;quality=80&amp;ssl=1\" class=\"attachment-large size-large wp-image-4879\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/download.png?w=300&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/download.png?resize=18%2C6&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a64565d e-flex e-con-boxed e-con e-parent\" data-id=\"a64565d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77052c6 e-con-full e-flex e-con e-child\" data-id=\"77052c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfe92b elementor-widget elementor-widget-heading\" data-id=\"8bfe92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 1 - Switching from Drupal to Magento<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ba637 elementor-widget elementor-widget-heading\" data-id=\"47ba637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing the right platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6db7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b6db7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: var( --e-global-color-a4142e3 ); color: var( --e-global-color-text );\">Everything starts with a good foundation to build on. The &#039;repotting&#039; of the old Drupal website to a Magento e-commerce platform was the first step.\u00a0<\/span><\/p><p><b>The migration from Drupal to <a href=\"https:\/\/www.studio-mikado.be\/en\/your-magento-partner-in-belgium\/\">magento<\/a><\/b> was crucial to increase the flexibility and functionality of the Arborix webshop. A thorough analysis and phased migration were performed to ensure that all data and functionalities were transferred.<\/p><p>The result was a flexible and scalable platform to support Arborix&#039;s growing digital presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3bf619 e-con-full e-flex e-con e-child\" data-id=\"a3bf619\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-018e191 elementor-widget elementor-widget-menu-anchor\" data-id=\"018e191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"gewone_webshop_seashop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e5c7d elementor-widget elementor-widget-image\" data-id=\"48e5c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"488\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?fit=768%2C488&amp;quality=80&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-4908\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?w=981&amp;quality=80&amp;ssl=1 981w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?resize=600%2C381&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?resize=300%2C191&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?resize=768%2C488&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165859.png?resize=18%2C12&amp;quality=80&amp;ssl=1 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2aa908 e-flex e-con-boxed e-con e-parent\" data-id=\"b2aa908\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-533bf55 e-con-full e-flex e-con e-child\" data-id=\"533bf55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e05fb00 elementor-widget elementor-widget-menu-anchor\" data-id=\"e05fb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"gebruikerservaring-online-verkoop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8c78 elementor-widget elementor-widget-image\" data-id=\"74b8c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"588\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?fit=768%2C588&amp;quality=80&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-4948\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?w=1559&amp;quality=80&amp;ssl=1 1559w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=600%2C459&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=300%2C230&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=1024%2C784&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=768%2C588&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=1536%2C1175&amp;quality=80&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Gidesn-met-tiles.png?resize=16%2C12&amp;quality=80&amp;ssl=1 16w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-605d23e e-con-full e-flex e-con e-child\" data-id=\"605d23e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a18c2 elementor-widget elementor-widget-heading\" data-id=\"06a18c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 2 - Search and Sniff<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af43bd9 elementor-widget elementor-widget-heading\" data-id=\"af43bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimal user experience when selling online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e024ca9 elementor-widget elementor-widget-text-editor\" data-id=\"e024ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The aim of the project with Arborix. A <strong>seamless user experience<\/strong> offer for their<strong> customers<\/strong>.<\/p><p><span style=\"font-weight: 400;\">Reduce the need for visitors to search and instead guide them using beautiful category or filter tiles with images.<\/span><\/p><p>Customers who prefer to search now also get faster, better and more attractive search results.<\/p><p><span style=\"font-weight: 400;\">This results in an intuitive user experience, where customers can <a href=\"https:\/\/www.studio-mikado.be\/en\/webshop-solutions-digital-success\/\">online purchase<\/a> Effortlessly browse key categories. This makes it easier for customers to find what they&#039;re looking for, increasing overall satisfaction and engagement with Arborix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07f2fed e-flex e-con-boxed e-con e-parent\" data-id=\"07f2fed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef9972e e-con-full e-flex e-con e-child\" data-id=\"ef9972e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fe9a9 elementor-widget elementor-widget-menu-anchor\" data-id=\"a2fe9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"online-vindbaarheid-verhogen\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef481b4 elementor-widget elementor-widget-heading\" data-id=\"ef481b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 3 \u00e2\u20ac\u201c Better Content and SEO Using AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbd9f2 elementor-widget elementor-widget-heading\" data-id=\"dcbd9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increase online visibility for more conversion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d6291 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b9d6291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We used\u00a0<strong>AI (ChatGPT)-driven data enrichment<\/strong> at Arborix to optimize product information for visitors and\u00a0<a href=\"https:\/\/www.studio-mikado.be\/en\/your-wordpress-partner-in-belgium-2\/\">SEO (Search Engine Optimization).<\/a> <\/span><\/p><blockquote><p><strong><em>The timeless nature of plant information and the unique Latin names per plant allowed the AI to add very reliable information to the plants.<\/em><\/strong><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Very useful because it helps Arborix attract more potential customers and increase their credibility. By ranking higher in search results, we drive more traffic to the website and generate more leads, resulting in increased sales.<\/span><\/p><p><b>More than 5000 products in 3 languages were optimized for SEO in just a few days<\/b><span style=\"font-weight: 400;\"> and this resulted in a few weeks in a <\/span><b>doubling<\/b><span style=\"font-weight: 400;\"> from organic visitors!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfdd8c0 e-flex e-con-boxed e-con e-parent\" data-id=\"bfdd8c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e3195 e-con-full e-flex e-con e-child\" data-id=\"c6e3195\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec13b72 elementor-widget elementor-widget-heading\" data-id=\"ec13b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 4 - Automated workflow to marketplaces<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0055185 elementor-widget elementor-widget-heading\" data-id=\"0055185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Streamlining service delivery and administration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ab50f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"95ab50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have completely rebuilt the architecture of our underlying administration from the ground up.\u00a0<\/p><p>This includes the management of <b>product details<\/b> that now seamlessly <b>synchronizes<\/b> with our webshop and various online marketplaces, as well as our administration.\u00a0<\/p><p><b>Orders<\/b> from the marketplaces and the webshop flow smoothly back to our central accounting program as well as the delivery services with minimal manual intervention.\u00a0<\/p><p>Thanks to the time saved in every step of this workflow, Arborix was given breathing space to grow further.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b601504 elementor-widget elementor-widget-button\" data-id=\"b601504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.studio-mikado.be\/en\/services-support-website-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Also expanding to online marketplaces?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e451d9 e-con-full e-flex e-con e-child\" data-id=\"5e451d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7977c7 elementor-widget elementor-widget-menu-anchor\" data-id=\"f7977c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"continuteit-klantenrelaties-automatisaties\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1731df7 elementor-widget elementor-widget-image\" data-id=\"1731df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"638\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?fit=768%2C638&amp;quality=80&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-4907\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?w=1038&amp;quality=80&amp;ssl=1 1038w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?resize=600%2C498&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?resize=300%2C249&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?resize=1024%2C850&amp;quality=80&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?resize=768%2C638&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165831.png?resize=14%2C12&amp;quality=80&amp;ssl=1 14w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9195c2e e-flex e-con-boxed e-con e-parent\" data-id=\"9195c2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fe5879 e-con-full e-flex e-con e-child\" data-id=\"2fe5879\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7057056 elementor-widget elementor-widget-menu-anchor\" data-id=\"7057056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"visuele-identiteit\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62e551 elementor-widget elementor-widget-image\" data-id=\"d62e551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"649\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?fit=768%2C649&amp;quality=80&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-4905\" alt=\"online sales challenges\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?w=1019&amp;quality=80&amp;ssl=1 1019w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?resize=600%2C507&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?resize=300%2C253&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?resize=768%2C649&amp;quality=80&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/Schermafbeelding-2024-03-28-165805.png?resize=14%2C12&amp;quality=80&amp;ssl=1 14w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-433387c e-con-full e-flex e-con e-child\" data-id=\"433387c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715605c elementor-widget elementor-widget-heading\" data-id=\"715605c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 5 - Branding<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f001498 elementor-widget elementor-widget-heading\" data-id=\"f001498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a strong brand and visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c579c3 elementor-widget elementor-widget-text-editor\" data-id=\"9c579c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A clear visual identity ensures recognition and builds trust among (potential) customers.<\/strong><\/p><p><span style=\"font-weight: 400;\"> A<a href=\"https:\/\/www.studio-mikado.be\/en\/your-wordpress-partner-in-belgium-2\/\"> fresh visual identity<\/a> was developed in collaboration with the design team to capture the essence of Arborix&#039;s commitment to plants and trees. <\/span><\/p><p><span style=\"font-weight: 400;\">Iterative feedback sessions ensured close alignment with Arborix brand values, allowing us to respond quickly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab42ba0 e-flex e-con-boxed e-con e-parent\" data-id=\"ab42ba0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9c9db9 e-con-full e-flex e-con e-child\" data-id=\"e9c9db9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81e4d3 elementor-widget elementor-widget-menu-anchor\" data-id=\"d81e4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"consistente-productdata-centraal-beheerd-online-verkoop\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5cf5d elementor-widget elementor-widget-heading\" data-id=\"dc5cf5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 6 - Managing product information across channels<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14346c2 elementor-widget elementor-widget-heading\" data-id=\"14346c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consistent product data centrally managed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050def9 elementor-widget elementor-widget-text-editor\" data-id=\"050def9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fragmented data in your organization gives a lot <strong>double work<\/strong> and provides less overview. Central management of data therefore has many advantages for you <a href=\"https:\/\/www.studio-mikado.be\/en\/webshop-solutions-digital-success\/\">online sales<\/a>.<\/span><\/p><p>For this we used Akeneo PIM to manage product data. This also played a key role here because the<span style=\"font-weight: bolder;\">\u00a0product information now in a structured way<\/span>\u00a0can be used by different systems. With significant gains in SEO performance, administration for product management on other channels (Ebay, Amazon, Google shopping,\u00e2\u20ac\u00a6.).<span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">The transition from managing product data in an Excel sheet to the advanced <a href=\"https:\/\/www.studio-mikado.be\/en\/pim\/\">Akeneo PIM<\/a> offers Arborix the opportunity to organize their product information in a structured way.<\/span><\/p><p>Resulting in greater efficiency and effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb057bb e-flex e-con-boxed e-con e-parent\" data-id=\"cb057bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99e538a e-con-full e-flex e-con e-child\" data-id=\"99e538a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d12d250 elementor-widget elementor-widget-menu-anchor\" data-id=\"d12d250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"personeel-meekrijgen-digitaal-ecosysteem\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98bf67a elementor-widget elementor-widget-image\" data-id=\"98bf67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?fit=600%2C600&amp;quality=80&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-4902\" alt=\"Challenges Online Sales Arborix\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?w=600&amp;quality=80&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?resize=300%2C300&amp;quality=80&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?resize=100%2C100&amp;quality=80&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?resize=150%2C150&amp;quality=80&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2024\/03\/planten.png?resize=12%2C12&amp;quality=80&amp;ssl=1 12w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93f549b e-con-full e-flex e-con e-child\" data-id=\"93f549b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c2d67 elementor-widget elementor-widget-heading\" data-id=\"31c2d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Challenge 7 - change management<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6972339 elementor-widget elementor-widget-heading\" data-id=\"6972339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Familiarizing staff with a new digital ecosystem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54fe71 elementor-widget elementor-widget-text-editor\" data-id=\"d54fe71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.studio-mikado.be\/en\/the-right-technology-for-your-company\/\">New tools and features<\/a> in e-commerce you have to get to know. After a good implementation you want your people to be able to use it well and optimally.<\/span><\/p><p><span style=\"font-weight: 400;\">That&#039;s why we provided a customized training program to familiarize staff with the new digital ecosystems. How <a href=\"https:\/\/www.studio-mikado.be\/en\/\">magento<\/a> manage effectively? How to manage product information via <a href=\"https:\/\/www.studio-mikado.be\/en\/pim\/\">Akeneo PIM<\/a>? How to use AI data effectively?<\/span><\/p><p>Digital relevance on a human scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eed71d e-flex e-con-boxed e-con e-parent\" data-id=\"4eed71d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92c73b2 e-con-full e-flex e-con e-child\" data-id=\"92c73b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65eabd7 elementor-widget elementor-widget-heading\" data-id=\"65eabd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">Ready for future growth and innovation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d6ae4 elementor-widget elementor-widget-heading\" data-id=\"d5d6ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0253b elementor-widget elementor-widget-text-editor\" data-id=\"6c0253b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital transformation has been a huge success for Arborix. Thanks to the right implementations, we&#039;ve improved both the customer experience and internal efficiency. A valuable partnership between Arborix and Studio Mikado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071d237 elementor-widget elementor-widget-text-editor\" data-id=\"071d237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our expertise as a strategic partner ensured that Arborix&#039;s unique needs were translated into the right technology implementations.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e251291 elementor-widget elementor-widget-text-editor\" data-id=\"e251291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Together, we&#039;ve created a digital infrastructure that not only meets current requirements, but also laid a solid foundation for further innovation and growth in the plant and tree sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c644f9 e-con-full e-flex e-con e-child\" data-id=\"2c644f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4867f70 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4867f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"292\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2025\/02\/arborix-bee-e1747230446522.jpg?fit=768%2C292&amp;quality=89&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-8072\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0879d6d elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0879d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.arborix.be\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-external-link-alt\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432,320H400a16,16,0,0,0-16,16V448H64V128H208a16,16,0,0,0,16-16V80a16,16,0,0,0-16-16H48A48,48,0,0,0,0,112V464a48,48,0,0,0,48,48H400a48,48,0,0,0,48-48V336A16,16,0,0,0,432,320ZM488,0h-128c-21.37,0-32.05,25.91-17,41l35.73,35.73L135,320.37a24,24,0,0,0,0,34L157.67,377a24,24,0,0,0,34,0L435.28,133.32,471,169c15,15,41,4.5,41-17V24A24,24,0,0,0,488,0Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visit arborix.be<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a120202 e-flex e-con-boxed e-con e-parent\" data-id=\"a120202\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-857d32d e-flex e-con-boxed e-con e-child\" data-id=\"857d32d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4edc30 elementor-widget elementor-widget-heading\" data-id=\"a4edc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimal integrations for your webshop?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d3628 elementor-widget elementor-widget-text-editor\" data-id=\"67d3628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studio Mikado helps you make your e-commerce story a success. We have numerous solutions for optimal management of your webshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2d78f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8a2d78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.studio-mikado.be\/en\/webshop-solutions-digital-success\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our webshop solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a983d6 e-con-full e-flex e-con e-child\" data-id=\"6a983d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c081b elementor-widget elementor-widget-image\" data-id=\"39c081b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"728\" src=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?fit=768%2C728&amp;quality=89&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-420\" alt=\"Non-profit IT specialist\" srcset=\"https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?w=1316&amp;quality=89&amp;ssl=1 1316w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?resize=600%2C569&amp;quality=89&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?resize=300%2C284&amp;quality=89&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?resize=1024%2C970&amp;quality=89&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.studio-mikado.be\/wp-content\/uploads\/2022\/04\/COD9679-e1650906922176.jpeg?resize=768%2C728&amp;quality=89&amp;ssl=1 768w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Groei consolideren in online verkoop bij Arborix In dit verhaal delen we de grootste uitdagingen bij online verkoop en hoe we samen Arborix ze succesvol aanpakten. Van het vergroten van de online zichtbaarheid tot het verbeteren van de klantbetrokkenheid. Ontdek hoe we doelgericht met de juiste innovatie elke hindernis overwonnen. Waardoor Arborix niet alleen hun [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8072,"template":"","meta":{"inline_featured_image":false,"ai_generated_summary":""},"technologie":[86,85,55],"diensten":[69,80,79,68],"class_list":["post-4878","cases","type-cases","status-publish","has-post-thumbnail","hentry","technologie-akeneo","technologie-channable","technologie-magento-2","diensten-website-audit","diensten-integraties","diensten-webshop","diensten-conversie-strategie"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/cases\/4878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":0,"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/cases\/4878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/media\/8072"}],"wp:attachment":[{"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/media?parent=4878"}],"wp:term":[{"taxonomy":"technologie","embeddable":true,"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/technologie?post=4878"},{"taxonomy":"diensten","embeddable":true,"href":"https:\/\/www.studio-mikado.be\/en\/wp-json\/wp\/v2\/diensten?post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}